Bilal Jamous, as he puts it, “was always fascinated by this stuff...”
He’s referring to radio-controlled cars, airplanes, and other devices that combine technology with functionality (plus at least a dash of fun). He’s been particularly interested in anything that helps his company, Imaginahome, provide competitive services.
Professional design coupled with high-end photography, Imaginahome’s services are tailored for real estate agents: Helping them build and enhance their brand. Whether it’s as simple as designing a business card or as complex as a virtual reality walk-through of luxury homes, Imaginahome does it all.
Back in 2007
Bilal became particularly intrigued with capturing high-perspective views of high-end properties. Ground-based images simply couldn’t show the "big picture".
“There wasn’t much out there at the time. There were a few quad-copters that could support a very light-weight camera, but the technology wasn’t quite there. The flight time was very limited – and they were very pricey.”
Bilal came up with his own solution
“We started to use a massive, 60-foot telescoping pole instead,” he recalls. After about 15-minute setup time, Bilal could get a lightweight camera high enough to shoot a wide-angle still. (There wasn’t much point in shooting video because the vantage point was static.)"
Though it worked, the mast had many limitations.
Bilal wanted something better...
When Parrot released its AR drone, a styrofoam-based device that connected to smartphones via WiFi, Bilal picked one up to start testing the technology. Seeing a real-time image from his phone was a huge thrill - despite the fact the video was shaky and the camera had other limitations.
“I had to modify it so the camera would point 45 degrees down. But the first time I flew it I could see the whole neighbourhood and the whole street,” he says. “It was pretty amazing.”
Bilal began to explore Canadian airspace law - quickly discovering the complex world of Transport Canada regulations. He then realized the most important thing to acquire wasn’t a new drone - it was New Knowledge.
He chose AlteX as a training provider - largely because the company offered a course through Humber College. To Bilal, that gave AlteX credibility - soon proven in the classroom by founders Yifei Zhao and Alex Shvartsev. What’s more, the pair shared a film background. They knew capturing a quality still or video required more than simply putting a drone in the air.
For Bilal, it was a perfect match
“How many people teaching a UAV course really know about filming?” he asks. “The filming background gave them more credibility, especially because I was looking to do photography and video capture. Plus, they were highly experienced pilots in a field where many people were offering courses without much real-world experience. They were doing operations, not just teaching about it.”
Soon, Bilal and two of his photographers had completed the AlteX course and picked up a DJI Phantom 3 Pro for use on jobs. UAV footage and stills quickly became an integral part of the Imaginahome offerings.
“It’s now a regular part of the marketing material
and we haven’t really advertised it yet.,” he says.
Imaginahome is now looking to expand the service
Making it more accessible to Realtors across the GTA and surrounding areas
Much like AlteX, Bilal Jamous clearly has a vision and as an AlteX graduate, now has the skills to realize it!